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The FLAPS OUT story and some irrelevant bit about me! 

Sarah 

Life is strange! The idea for FLAPS OUT came from a rock shape I made when just fiddling with some clay in pottery, I loved the shape (although I could just pick one up from a pebble beach), when I was asked what I had made I said "I do not know, but it's 'MINE'". So I stamped it 'MINE'.   

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On returning home I wondered where I would put my 'MINE' rock.... and suddenly I wanted many messages to pop around the house, for many reasons!  

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The idea seemed a little silly at first I dubbed it 'Family Rocks', which morphed into Flaps AKA mini A-Boards rather than rocks (which was my sons' much better solution).

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I loved the concept and saw a real purpose for it... for fun, giggles and to communicate in a slightly different way, which would be fitting in many situations. 

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My mind was full of ideas on when, where and how FLAPS OUT can be used...so within 13 weeks (since Aprils fools day) I; Trade Marked 'FLAPS OUT', did some research, commissioned a mould and developed the product & branding ready to take up one of the last stands available at Home and Gift Harrogate on July 20th 2025.

 

Please join my funny, enlightening FLAPS OUT journey. ​

 

If you are going to Harrogate please pop in and let's have a Flap.

Sarah Celebrant Stevenage

Background

With a deep passion for  families, culture and people, I bring calm, life experience, a  touch of madness and empathy to FLAPS OUT - I want them to get ruder and cheekier with time. Feel free to suggest new FLAPS OUT messages you would like!

With an approach rooted in compassion served with a side of joy, naughty and pleasure, I want to create authentic, heartfelt messages that captures the needs  of many, but with personalisation required to be very very useful to our unique needs and desires.

Qualifications

The below have all helped me bring to life a solid new business idea, and I have included to provide you confidence in the future of FLAPS OUT. 

Relevant Soft Skills 

Listening & Communication

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L2 NCFE Counselling  & Funeral Celebrant  AMC & City & Guilds

Understanding People & Energy

Business, culture and pressure

Cultural understanding

Health & wellbeing

Working with Children

Trusted

Reiki Master

BA (Hons) International Business​

A year travelling the world

PAGB - OTC Medicine Diploma

Young Leaders

Queens Award

Creative Writing / Published works (some of them)

Pregnancy Journal

150+ Parenting articles

Professional Training Modules

Written and published over 750,000 copies.

Sensitively written and published (print / digital)

Written for healthcare professionals

Public Speaking Experience

Presenting

20-years in the corporate world.

Religious / Spiritual Speaking

Readings at church when I was young & recent spiritual Reiki speaking

Adding Personalility

Theatre Studies A-Level and Speech & Drama Training

General

Having run a media sales business for 12 years, I am organised & proficient in research, relationship building, team building and effective communication.

I love learning & research and working with top notch trusted  people. 

SARAH WILKINSON

CREATOR
SARAH@FLAPSOUT.COM

© 2025  FLAPS OUT (T/A Brand Chef Ltd)

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